Wszystko wskazuje na to, że Black Friday na stałe wszedł do polskiego słownika jako dzień szalonych zakupów i wielkich obniżek cen. Warto jednak wiedzieć, że na początku nazwa ta wcale nie kojarzyła się z rajem dla łowców okazji, a jej twórcami byli policjanci z Filadelfii!
Black Friday is the shopping day after Thanksgiving, which officially opens the Christmas shopping season. But why is it called ‘Black Friday’?
One popular explanation for the name is connected with the fact that on this day retailers finally go ‘into the black’ – or make a profit after many months of operating at a loss – or being ‘in the red’. However, the true story behind Black Friday is a bit less positive. The term was first used in the 1950s by Philadelphia Police Department to describe the chaos occurring when thousands of shoppers and tourists flooded into the city and its shopping centres after Thanksgiving, causing lots of traffic accidents and violence.
The name caught on in Philadelphia and then in the 1980s it spread to the rest of the United States. Predictably, retailers did not like the negative connotations of Black Friday because they thought it was bad for business, so they decided to ‘reinvent’ the day and give it a positive meaning. The result was the ‘red to black’ explanation when American stores finally turned a profit.
Since then Black Friday has been adopted by other countries all over the world, and it is now internationally associated with bargains and huge discounts.